Markus Caspari

		Markus Caspari Online: E-Mail: markus.caspari ( AT ) googlemail.com Skype: markus.caspari		Postal address: Dipl.-Kfm. (FH) Markus Caspari Jakob-Kaiser-Weg 9 64572 Büttelborn Germany

Blogs

BusinessMediaBlog.com
B2B Digital Media, B2B Online-Marketing, Business Information

DigitalStrategyBlog.com
B2C: Digital Innovation, Business Development & Product Management

DigitalAnalyticsInsider.com
Web Analytics & Data-Driven Marketing

MarketingManagementBlog.com
B2C Marketing Technology, B2C Online & Mobile Marketing

UsabilityPilot.com
Web Usability, User Experience (UX), Conversion Rate Optimization

Curriculum Vitae

Markus Caspari, born 1977, graduated in Business Administration, german degree „Diplom-Kaufmann (FH)“
with majors in Marketing Management, International Marketing and Applied Marketing (4.5 years alongside
full-time job).

Diploma thesis (2005) in the subjects areas: Marketing, Strategic Management and Business Development.
Title of diploma thesis: Status quo and development perspectives for media companies – a research to
define new business areas and their strategic direction.

Former scholarship holder of a german talent program which was initiated from the Federal Ministry of
Education and Research (3 years alongside full-time job).

Apprenticeship as specialized journalist (2 years).

Apprenticeship as industrial clerk (2 years), final grade „very good“.

Digital pioneer with more than 20 years experience in Online-Business: For example in the early 1990s he
launched and operated as a young teenager his own Bulletin board system (BBS) with plenty of registered
users within the FidoNet, a worldwide computer network that is used for communication between BBS.
FidoNet was most popular in the early 1990s, prior to the introduction of easy access to the WWW. The
second page of this press review in a journal from 1994 (PDF) describes that Bulletin board system from
Markus Caspari and highlights the well-arranged design and good usability.

16 years work experience: Different management positions at Media & Marketing Communication Companies
(Online and Print). For example as Head of Sales & Marketing (and also part of the entrepreneur team) in
an international B2B Web 2.0 company and as Project manager in a B2C Marketing Consultancy.
Moreover Business Development Manager and Lead of Online Project Management and Online Strategy
in the B2B Media & Marketing Unit at John Wiley & Sons.

Since 2012: Director Performance Marketing at iProspect / Dentsu Aegis Network in Wiesbaden, Germany.

Key activities: Business Development, Strategy, Online Marketing and Project Management
in Media & E-Commerce.